The revitalization of the iconic MV Agusta brand under CEO Timur Sardarov continues with the hiring of Christian Henderson as Managing Director Americas for...
If you’re a motorcycle fan, you know about Energica. The Italian company builds high-performance electric-powered street motorcycles, and the racebikes used in the FIM...
Get ready for the Swappable Batteries Consortium for Motorcycles and Light Electric Vehicles made up of Honda, KTM, Piaggio, and Yamaha. The goal is...
Following the bankruptcy of Norton Motorcycle Company and its subsequent purchase by India’s TVS Motor Company in April 2020, the long-embattled British brand is...
Although many American motorcyclists don’t think of Shell as an oil supplier for motorcycles, Ducati owners know better. Since 2017, oil with Ducati and...
Italy’s legendary MV Agusta and Slovenia’s celebrated Akrapovič are partnering to create new exhaust systems for MV Agusta motorcycles. Both MV Agusta and Akrapovič...
The Motorcycle Industry Council is making two big changes to its American International Motorcycle Expo (AIMExpo). First, the date for the show, which the...
Motorcycle assembly workers will be returning to the Ducati factory in Borgo Panigale on Tuesday, April 28. They follow in the footsteps of workshop...
In our product Snippet this week, I chat with Teejay Adams about the new Cortech Lite gloves. Essentially, Cortech has utilized a new type of material that is both super-thin yet tough, and perfectly suited to lightweight riding gloves.
In our second segment Teejay Adams has a fun chat with an influencer she recently met on the Kawasaki Eliminator launch in California. @AyaLolwut (Instagram) is a motorcycle enthusiast through and through. Aya is a software engineer for a healthcare provider, and she also models—sometimes with a motorcycle, sometimes without. Aya is a busy lady and seems to split her time between riding, modeling, riding, working, wrenching, and then apparently, riding some more.
So, from all of us here at Ultimate Motorcycling—we hope you enjoy this episode!